Summary

A highly organized, creative Senior Graphic Designer adept at transforming clients' visions into effective creative solutions from concept to completion using research, marketing strategies, and technology. Excellent problem solving skills that inspire consistent positive feedback. Whether working independently or with a team, guides clients painlessly through the design process to achieve their desired results.

  • Corporate, agency, retail, and education environments
  • Adept at creating cohesive print and web design
  • Creative collaboration, client guidance, upbeat attitude, sense of humor
  • Integrated collateral branding and identity

Professional Experience

Holy Names University, Marketing Department, Oakland, CA
University Graphic Designer, January 2010 to Present

Conceived, designed, produced and re-vamped all the strategic communications in 20 different departments for Holy Names University resulting in higher brand recognition and cleaner graphic look.

Created 24 page bi-annual magazine for student alumni updating the look and feel resulting in a more modern, fresh and readable publication.

Photo retouched large scale cover and other images.

Created campaign design for major events including the Presidential Inauguration, Mayoral Forums, charitable events, golf tournaments, special guest speakers, award ceremonies, special events, Homecoming, and Graduation.

Created promotional and marketing materials including brochures, invitations, annual reports, flyers, stationary packages, ads, t-shirts, posters, books, indoor and outdoor signage, bi-annual newsletter, web graphics, buttons and banners for the entire University.

Collaborated with the University Web Manager on web maintenance issues and created original web graphics to complement the University's web site.

Completed high quality projects on time earning rave reviews from the Regents, Trustees, faculty and staff.

Assumed University photography duties and art directed photo shoots with professional photographers including challenging assignments for live events, students, faculty and staff that increased the photo archives.

Built relationships with print vendors and established online ordering process with preferred vendor. Re-designed project worksheets to be more user friendly.

The University of California, Office of the President, Human Resources Communications Group, Oakland, CA
Senior Publications Coordinator/Designer, 1999 to 2009

Responsibilities: Designed and coordinated collateral for a 10 person communications group and multiple internal UC departments and enhanced the overall quality of design. Designed annual reports, newsletters, brochures, web sites, logos, books, posters, manuals, slides, charts, maps, and trade show graphics. Managed production, estimates, budget, execution, proof approvals, proofing, photo editing/retouching, photo shoots, press checks and outside vendors. Served on teams with executives, trainers, editors, writers facilitating communication and collaboration.

Accomplishments:

  • Increased candidate recruitment applications by creating high profile recruiting collateral for UC Berkeley, UC San Francisco and Lawrence Livermore National Laboratory
  • Directed yearly Open Enrollment campaign material distributed to 160,000 employees and retirees within the UC system by creating a cohesive design strategy
  • Advised organizational web team on navigation and design issues, developing the UC Human Resources site with up to 300,000 hits per month and used extensively by UC employees, retirees and administrators
  • Created, built and maintained internal web sites for senior management training programs resulting in higher attendance records
  • Enhanced readability and accessibility of yearly UC Workforce Profile information and Financial Annual Reports referenced by multiple departments within UC including the Regents and President
  • Developed and designed graphic presentations and web sites for internal trainers, instructional classes, recruiting presentations and job fairs using PowerPoint templates, web and print banners, games, and signage
  • Problem solving abilities and high quality customer service inspired consistent positive feedback, awards and commendations

Chevron Corporation, San Francisco, CA
Graphic Designer 1991 to 1999
Responsibilities: Designed and directed all manner of corporate graphics and collateral within company identity standards and guidelines

Accomplishments:

  • Established company-wide identity, standards, branding, and guidelines for the entire United States and globally serving on the Chevron's Corporate Identity team
  • Developed design concepts with individual clients and internal teams to produce high quality print pieces distributed company-wide within budget and on time.
  • Created PowerPoint presentations for senior management and the Board of Directors for shareholder stock meetings in a cross platform environment

Relevant Experience
Safeway: Senior Designer
Deutsch, Shea   Evans: Creative Services Manager
BSA Advertising: Art Director
Dick Smith Electronics: Graphic Designer

Responsibilities: Designed numerous high profile pieces in corporate, retail, and ad agency settings

Accomplishments:

  • Art directed the design, production and quality control of recruitment ads and collateral in the entire Bay Area for clients including Oracle and Handerly Hotels
  • Managed estimates, trafficking, billing, print, and radio advertising for agencies with yearly revenues of over 10 million
  • Interviewed, hired and supervised printers, photographers and freelancers in creation of weekly ads under tight deadlines
  • High rate of acceptance success during client presentations of new ad campaigns in Art Director role
  • Art Directed photo shoots and production of a 128 page catalog distributed to 250,000 customers world wide collaborating with the photographer and Creative Director
  • Designed logo and collateral for major charitable campaign used in Safeway stores nationwide
  • Designed hi impact packaging for electronic products for in-store brands and displays

Software Expertise
InDesign
Photoshop
Illustrator
Acrobat
Suitcase Fusion
Quark Express
PowerPoint

Knowledge of
Dreamweaver
CSS
Flash
HTML
GoLive
AfterEffects
Word

Education
San Jose State University, B.S. Graphic Design, Industrial Arts Minor,
Loyola University in Rome Italy, Art History Major,
Santa Clara University, Fine Arts Major

Associations
Printing Industries of Northern California (PINC)